Cerner provides technical solutions to the healthcare industry that optimize processes for efficiency and drive improvement. Through their social network, uCern, the company develops and delivers to clients  customized video tutorials and training that convey Cerner’s solutions and abilities. Luke Schnoebelen, Senior Consultant for uCern, spoke with MedHealthWorld to discuss the usage of TechSmith’s Camtasia Studio as a tool that he uses to drive efficient training and communication during, among other scenarios, the EHR implementation process.  Luke uses Camtasia Studio to create in-house web-based training modules that are customized to a specific client’s electronic health records. As Schnobelen explains, “We want our customers to have a high-end, customized experience where they are getting the most out of their training. Camtasia allows you to create a very customizable video for the end users’ needs.”

Luke Schnoebelen, Senior Consultant for uCern, uses Camtasia Studio to create in-house web-based training modules customized to a specific client’s electronic health records.

Camtasia Studio is a screen capture software that allows for both the recording and editing of videos depicting on-screen activity. Its ease of use is a key trait; after the program is installed, a screen recording can be made in seconds with no effort. The software is valuable in the training context as it can be used to create videos that streamline the training process, for example, replacing traditional staff meetings and projector-screen presentations. Schnoebelen uses Camtasia Studio to record the steps of the materials to be learned and to render the recordings into smaller, accessible videos. “We’ll go into a training environment and actually walk through the steps as if you’re actually doing things and create short digestible viewing segments. The end user, can watch this rather than wade through a folder full of material when they are training… For our clients it can provide on-going training  so that they don’t always have the huge burden of having to train on such a complex thing; it can kind of be scaled.”

Perhaps one of biggest benefits of Camtasia Studio’s specific use in the medical industry is that it creates an efficient solution to the universal lack of time that comes with the business and the urgency of a health care setting. Schnoebelen is adamant that Camtasia Studio’s ease of use makes it a cost-effective tool that can be mastered with little time investment. Physicians and health care professionals can learn the software quickly and at their own pace.

“The cost is minimal and you can go home that evening and become an expert at it. It’s not large-scale implementation that you’re going to have to update every few days or anything like that. The system and technical requirements are very minimal.”

Schnoebelen himself has mastered the software by producing a variety of videos rather than focusing on tutorials and he suggests that new users experiment with the software. “Create a video on how to add an allergy in Cerner PowerChart® or more basic things like creating a video on proper handwashing technique. It doesn’t have to be an elaborate video, because it also is how the audience is receiving it. It has the potential to create a lot of buzz. I’ve created videos with officers at facilities and it’s really just them talking about their EHR or maybe a new policy or procedure.”

Second, Camtasia Studio centralizes information and expedites the overall training process; increasing efficiency and decreasing cost. By presenting screen recordings to new hires and trainees, training time can be dramatically reduced and focus can be redirected. Schnoebelen explains, “The cost to have a trainer or a person training a classroom of 20 people,  where 20 people are sitting around listening to an 8 hour class, can sometimes be astronomical, whereas the use of Camtasia Studio and video can aid in that training process…rather than training a group of nurses in an 8-hour class from Monday through Friday for a one week, if they just need to do one 8-hour or a 4-hour web based training module, that’s 32 or 36 more hours that they can be at the bedside providing care, supporting other staff or seeing more patients.”

Schnoebelen sees increased collaboration as being a key output of Camtasia Studio’s implementation. The software can be an essential communication tool for health care IT professionals and the staff that they support. “There are a lot of complex procedures and practices in a lot of hospitals. In particular, for new hire training, a lot of these can be made into video modules that can then be played by the new hire. If there is a physician making rounds, and they encounter an issue that they can’t pursue any further on an electronic medical record, I’d suggest taking a screenshot of it or a screen cast of it and share it with your peers to solve the issue. It really adds for more collaboration.”

The fragmentation of the health care industry can create communication lapses in IT troubleshooting. Camtasia Studio can address these lapses by directly recording problems and allowing for the direct recording of solutions. “I work with a lot of practices, specifically physician practices, where they’re not able to come together and meet. In the corporate world, we’re so used to weekly meetings or monthly meetings, whereas a lot of these practices get on a conference call and just sort of hash out the details or email back and forth what’s happening. “I got this error, what do I do?” What we have found is, if you’re using Camtasia Studio to share what you’re seeing on the screen, you’re able to resolve issues quicker; almost real time… If you’re the tech support lead and you see 10 or 12 emails about the same issue, you might just create a video that shows how to fix it or how to avoid getting that error.”

After CamtasiaStudio is installed, a screen recording can be made in seconds with no effort.

The software’s editing tools are also one of its strengths and they offer multiple viewing formats for the final videos. “The editing tools included in the application are very smooth, easy to understand, and intuitive. Our clients really like that; it’s very similar to Cerner tools.” This ability plays into the trend of mobilization that is increasingly shaping the future of health care devices. “You can select if you want to output to iPad, or YouTube, or QuickTime, or HD. With the way that mobile technology is headed, specifically in the physician space, I’ve been working directly with quite a few physicians recently that have used it in small practices and in ambulatory settings, so ones spread out over the state or city, they’re able to distribute videos very quickly that you can watch on the internet or on your iPad or your iPhone or your Android phone. And Camtasia Studio allows for all of those outputs so that you don’t have to do this big production process. It’s a few clicks of a few buttons and you’re able to create something that will play on any device and across all browsers.”

“The editing tools included in the application are very smooth, easy to understand, and intuitive. Our clients really like that; it’s very similar to Cerner tools.”

Schnoebelen sees the role of social networks as being increasingly more integral as networks like uCern work in tandem with technologies like Camtasia Studios. The merger creates streamlined communications and new innovations that can be used within the industry to achieve better health care. “It’s really Health 2.0. They really want to provide better patient care and better quality of service, so if using tools to train them quicker enables that…I know that term social networking is kind of tired but I definitely think that allowing clients to talk to each other is a greater channel for developing new things and innovating, whether it be new ideas or applications. Oftentimes physicians are on the cutting edge of those new technologies, so it’s definitely opening many doors. For me personally, I’ve been able to work with a lot of physicians doing a lot of great things and hearing some of their great ideas and having them ask ‘Luke, can we do this?’ or ‘I’m having a problem reaching my physicians’ or in a specific example from a client where it’s hard for all of their emergency physicians to come together for a monthly meeting. If they can have the conversation in a secure location online, and know that it’s just them talking to each other, then the conversation happens all month long rather than just at this one meeting. And that’s one thing I’ve seen that’s just resonated with many of our clients; the ability to connect and collaborate and share ideas.”

JP Kwasie

John Paul Kwasie is the assistant editor of MedHealth World

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